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Links relevant to COM1000 Communications in a Global Age
Liz Kelly Nelson, founder of Project C, on Gen Z news habits, platform-driven journalism, and why independent voices are gaining ground
Social listening has become a vital function for brand awareness, content strategy, and marketing campaign planning. It captures essential human truth and relevant conversations in an increasingly complex, multimedia digital world.
Generative Engine Optimization (GEO)—the art of making content discoverable by AI search engines—has become essential as tools like ChatGPT now reach hundreds of millions of users each week. Public relations teams must ensure their stories are not only published but also cited as credible sources by AI systems.
As we enter a new era in 2026, where AI is no longer a novel concept but an expected presence across every technological touchpoint in our day-to-day lives, design is shifting its focus away from the flawless and the uniform – the robotic – and towards raw emotion, tactile textures, and human personality.
With media megamergers, acquisitions and spin-offs left and right, the pace of change in the media landscape is difficult to keep up with.
For years, creators were on the fringes at Creative Artists Agency, a Hollywood talent behemoth. Now the agency is putting them center stage.
As film and TV production plummets elsewhere, the Garden State is rolling out the red carpet for companies like Netflix
Advertiser spending on streaming is projected to hit $20 billion by 2029, as consumers flock to cheaper ad-supported plans
No longer at the margins writing press releases, communications chiefs are making millions as they drive product strategy and report directly to their CEOs
Some of the most promising young filmmakers in the movie business are arriving in Hollywood already experts at entertaining audiences and going viral.
The move represents the latest shake-up in a shifting corporate media landscape.
Will Fox's Roku Buy Help Lachlan Murdoch Leapfrog Rivals in Streaming Wars?
Independent creators are building sustainable media businesses — one newsletter at a time.