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    <title>strategic communications</title>
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    <updated>2026-08-31T14:48:19+00:00</updated>
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            <id>https://links.furnasmedia.com/links/11</id>
            <title type="text"><![CDATA[PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage - PRGN]]></title>
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                <name><![CDATA[furnas]]></name>
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            <summary type="text">
                <![CDATA[Generative Engine Optimization (GEO)—the art of making content discoverable by AI search engines—has become essential as tools like ChatGPT now reach hundreds of millions of users each week. Public relations teams must ensure their stories are not only published but also cited as credible sources by AI systems.]]>
            </summary>
            <updated>2026-07-09T18:09:58+00:00</updated>
        </entry>
            <entry>
            <id>https://links.furnasmedia.com/links/5</id>
            <title type="text"><![CDATA[The Revenge of the Publicists: How Comms Execs Stormed the C-Suite]]></title>
            <link rel="alternate" href="https://www.wsj.com/cmo-today/the-revenge-of-the-publicists-how-comms-execs-stormed-the-c-suite-28bc8cb3" />
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            <author>
                <name><![CDATA[furnas]]></name>
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            <summary type="text">
                <![CDATA[No longer at the margins writing press releases, communications chiefs are making millions as they drive product strategy and report directly to their CEOs]]>
            </summary>
            <updated>2026-07-09T17:00:40+00:00</updated>
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